As lucrative as an auction can be, pulling one off is no small feat – they require an incredible amount of work and attention to detail. However, as expectations rise, nonprofit professionals strive to do more with less to support their fundraising endeavors, including using artificial intelligence (AI) tools like ChatGPT to help lighten their workload and extend their limited capacity.
How can you use AI tools to host your auction more efficiently and effectively? Read on to learn some tips (written by a real-live human based on over a decade of auctioneer experience and not using ChatGPT) and some pitfalls to avoid when using AI to write your auction descriptions.
In 2021, live auctions in the US raised an average of $6.4 million. A study from the National Auctioneers Association indicates that nonprofit organizations can raise up to 50% more through an auction than other fundraising approaches. With that kind of earning potential, and the near herculean effort it takes to host an auction, you can’t afford a lackluster attempt. Accurate well-crafted descriptions for your auction items are an absolute must-have.
Bidders rely on auction descriptions to encourage them to bid. A detailed description informs a buyer what to expect from the item they are bidding on. A compelling description will grab a potential bidder’s attention and entice them to bid, raising the winning bid overall. A powerful description has the capacity to create an emotional connection with a buyer, transforming the interaction from bidding on an object to investing in an experience.
Even though AI tools have been integrated into the systems we use regularly for some time, the recent introduction of technologies like ChatGPT, an AI-powered chat bot that has the capability to synthesize a large amount of information to create concise copy, has created significant buzz in the industry. For example, you could ask the tool a question like “can you write an auction description for a seven day stay at an all-inclusive resort in Aruba?” and in a matter of seconds, it’s done. This offers an array of benefits for your auction including:
With all its advantages, using AI technology does have some drawbacks, including:
The key to success at any auction is the organization itself. You can have the most amazing auction items available with riveting descriptions, but what will truly sell them is your nonprofit itself. Your bidders are drawn to your auction because of who you are and what you do. And that’s where Star Benefit Auctions comes in. Making you the star of your fundraiser is our passion, and we know how to use (and not to use) the latest and greatest technology to help you succeed. You can count on us to add inspiration, energy, and entertainment to your next event. Contact us to help raise the bid at your next charity auction.
With all the time you save using AI to write your auction descriptions, you can reallocate it to other significant events and fundraising strategies. We’ll talk more about those in future blogs, so stay tuned!
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